YouTube is asking some users to get a Premium subscription to look at in 4K YouTube’s Premium paid subscription includes advantages like ad-free viewing, video and song downloads for offline consumption, and background plays.

Now, it'd even be shifting video streaming in 4K resolution (currently free for all users) to the premium tier. Over the weekend, users across Reddit and Twitter noted that YouTube had been asking them to upgrade to the premium tier to watch videos in 4K. It’s not clear if the change is a component of a limited test, or if the corporate is thinking about capping free users to 1440p resolution. Google refused to comment on the story when contacted by TechCrunch. the corporate has tried numerous ways to convert free users into paying ones. one of the foremost disreputable ones was showing them up to eleven unskippable ads before the beginning of an extended video to allow them to have an uninterrupted experience.

Last year, Google aforementioned that it crossed the fifty million subscriber mark across YouTube Music and Premium. whereas the value of those subscriptions varies across regions, within the U.S., it charges $9.99 per month for YouTube Music and $11.99 per month for YouTube Premium. In its Q2 2022 earnings, the search big aforementioned that YouTube brought in $6.87 billion in revenue — that was a lot less than analyst expectations of $7.51 billion. thus it’s not surprising that the corporate would possibly attempt new ways to extend paid users for its video streaming services. Last week, YouTube TV launched a brand new program to let users subscribe to add-on channels like Showtime, HBO Max, NBA League Pass, and MLB.TV while not buying a $64.99 a month base plan.